Baywest Homes 


Home Builder


Calgary, Alberta

The Challenge

The pre-existing brand posed notable challenges characterized by a lack of secondary brand elements and crucial components. Elements crucial to the brand’s identity were missing, creating a fragmented representation.

The Solution

To overcome these challenges, our approach was anchored in meticulous attention to detail. We undertook the task of crafting a higher-end aesthetic, incorporating extensive visual storytelling and unique ideas. This strategy not only addressed the deficiencies but also seamlessly aligned the community’s narrative with the homes being built, resulting in a cohesive and elevated brand image that resonates with both the community and potential homeowners.

Services Provided:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Sales Centre Design¬†

  • Smart Table App Design
  • Ads, Billboards & Marketing Collaterals

  • Videography (Web Series)